1:17:25The design process is dead. Here’s what’s replacing it. | Jenny Wen (head of design at Claude)
The Design Process is Dead The traditional design process, once treated as gospel, is now considered dead due to the rapid pace of engineering enabled by AI. Designers no longer have the time for extensive mockups; the focus has shifted. The Evolving Role of Designers A significant part of a designer's role is now supporting engineers and teams in execution, rather than just handing over designs. Mocking and prototyping now constitute a smaller portion (30-40%) of a designer's work, down from 60-70% previously. The remaining time is spent collaborating closely with engineers, providing feedback, and even implementing polished features ("last mile" work). Design visions are now shorter-term (3-6 months) and often take the form of prototypes guiding direction rather than elaborate decks. Human brains remain valuable for making final decisions, establishing accountability, and discerning what truly matters. AI's Impact on Design Workflow Engineering advancements, like the ability to spin up multiple agents quickly, are forcing design processes to adapt. AI tools like Claude Code assist in idea generation and can even help with execution. The non-deterministic nature of AI models makes traditional mockups less effective; real-world testing with actual users is crucial. Designers are increasingly working within the AI stack, using tools like Claude Chat, Claude Co-work, and Claude Code (integrated with VS Code). Figma remains valuable for exploring diverse options and refining visual/interaction details, as current coding tools are more linear. Maintaining Quality and Trust In a fast-paced environment, launching "research previews" with acknowledged flaws is acceptable if the core value is evident and iteration is promised. Building trust is achieved through speed, responsiveness to feedback, and demonstrating continuous improvement. This approach of rapid iteration and user feedback is crucial for maintaining brand integrity. The Future of Human Value in Design AI will likely improve in areas like taste and judgment, but humans will still be needed to make final decisions and be accountable. The hardest parts of building software often involve human disagreements and decision-making, which AI cannot fully resolve. New Interfaces and Human-AI Interaction A combination of traditional UIs and conversational interfaces (like chatbots and terminals) will persist. Widgets and interactive elements offer efficiency, while chat provides flexibility and infinite ways to interact with models. Conversational interfaces scale well across different levels of intelligence. Management and Team Building Managers need to remain close to the work, potentially through IC rotations, to understand evolving processes and tools. Effective management involves providing direction and people management, creating an environment for the team to do their best work. "Low leverage" tasks for managers can be high leverage if they involve deep product engagement, bug reproduction, or showing care for the team. Psychological safety, fostered by comfort in poking fun and not fearing the leader, is key to high-performing teams, balanced with high standards. Hiring and Key Designer Archetypes Key traits to look for in designers include resilience and adaptability. Valuable archetypes include: Strong Generalists: "Block-shaped" individuals with strong core skills in multiple areas, allowing them to flex across roles. Deep Specialists: Individuals with exceptional expertise in a niche area. Craft New Grads: Humble, eager, and wise early-career individuals with a "blank slate" for learning new approaches. Aspiring designers should build actual things and showcase their work. Learning to use coding tools is beneficial for designers, even if not becoming full-time coders. AI is not yet a "hireable" designer, lacking the nuanced skills of a strong generalist, specialist, or new grad. The Legibility Framework This framework assesses founders and ideas as legible or illegible. Illegible ideas are on the frontier, not yet fully understood, but can be valuable opportunities. Designers can act like VCs internally, identifying and translating illegible ideas through storytelling and UX.

























